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Countdown to Joy: M3 MacBook Air & MacBook Pro May Surprise in October

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Countdown to Joy: M3 MacBook Air & MacBook Pro May Surprise in October
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The focus is on Apple’s upcoming September event, where the new iPhone 15 is expected to be unveiled. However, according to Bloomberg’s Mark Gurman, the launch of the new M3 Macs might happen in October, possibly as a press release announcement. This approach of debuting new products via press release is not uncommon for Apple, as previous models like the M2 MacBook Pro and the M2 Mac mini were also introduced without a formal event. In the past, Apple has held October events, but this year it seems that the M3 Macs will be launched separately.

The transition from the M2 to the M3 generation of Macs is expected to begin in the Fall, with the 13-inch MacBook Pro, 13-inch MacBook Air, and the Mac mini being the first models to feature the new chip. These models are also good candidates for the M3 generation since they have historically been the first to ship in a new chip generation.

While there is speculation about the release of a 15-inch MacBook Air with the M3 chip, it is less likely to happen as the M2 generation has not been around for long. However, the 24-inch iMac is due for an upgrade and might be included in the lineup of M3 Macs.

Overall, Apple’s September event is expected to showcase the iPhone 15, while the new M3 Macs will have their own separate launch, possibly as a press release announcement in October. The M3 chip is anticipated to bring significant improvements in power and efficiency, marking a defining moment for Apple processors. Although some customers may be eager for the release of the M3 Macs, it is expected that they will be available in the Fall, with the 15-inch MacBook Air possibly coming at a later date.

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