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Revolutionizing Expectations: iPhone 15 Pro Max Dominates New iPhone Shipment Share

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Revolutionizing Expectations: iPhone 15 Pro Max Dominates New iPhone Shipment Share
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According to analyst Ming-Chi Kuo, Apple’s upcoming iPhone 15 Pro Max is expected to account for approximately 35-40% of the initial shipments for the iPhone 15 series. This would make it the highest-selling model among the four in the lineup. One of the key features driving demand for the iPhone 15 Pro Max is the periscope lens camera, which offers a higher optical zoom compared to previous models. This periscope lens camera will be exclusive to the Pro Max model this year and will expand to the smaller iPhone 16 Pro next year.

Apple’s decision to roll out the periscope lens camera to the Pro lineup allows for a smooth production process and enables Apple and its exclusive supplier, Largan, to start with the production of 15-20 million iPhone units equipped with the periscope lens this year. This number is projected to grow by 70-80% to around 30 million units next year. The periscope lens is more expensive than traditional high-end lenses, but Largan will benefit significantly from its partnership with Apple.

The introduction of the periscope lens camera and other improvements to the iPhone 15 models has led to speculation that the prices of the Pro models will increase by at least $100 compared to the current lineup. However, Apple’s optimism about the selling point of the periscope lens indicates that consumers are willing to pay for these advancements in photography technology.

The iPhone 15 lineup is set to be unveiled in a few weeks, with rumors pointing to a launch event on September 12. Pre-orders are expected to start shortly after, with a launch date set for September 22. Initially, there were concerns about a potential delay in the launch of the Pro Max model, but Kuo’s report suggests that mass shipments of the Pro Max are beginning this week, ensuring that it will be available alongside the rest of the new lineup.

In summary, the iPhone 15 Pro Max is expected to be the highest-selling model in Apple’s upcoming iPhone 15 series due to its innovative periscope lens camera. Apple’s partnership with Largan for the production of the periscope lens allows for a smooth rollout, and the positive response from consumers indicates their willingness to pay for advanced photography technology. The iPhone 15 lineup is set to be launched in a few weeks, with the Pro Max available at the same time as the other models.

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