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Unstoppable ‘Barbie’ Outshines 2023 Box Office with Record-Breaking Triumph!

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Unstoppable 'Barbie' Outshines 2023 Box Office with Record-Breaking Triumph!
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The film “Barbie” has officially become the highest-grossing movie of 2023, surpassing “The Super Mario Bros. Movie.” According to studio estimates, “Barbie” has grossed $575.4 million in domestic ticket sales, while “Mario” has reached $574.2 million. Notably, “Barbie” achieved this milestone in just 35 days after its release, much faster than “Mario,” which took 138 days. The film has also surpassed the $1 billion mark at the global box office and currently has a total of $1.3 billion. Director Greta Gerwig has become the first woman to solely direct a $1 billion movie. This achievement is significant for the box office industry as a whole, with summer box office sales up 16% compared to 2022. Despite a 5% decline in overall ticket sales compared to 2019, the summer season has seen a variety of films generating strong word of mouth and performing well. The positive results at the box office are attributed to the success of “Barbie” and other films like “Oppenheimer.” This summer has had its ups and downs, with films like Disney’s “Elemental” and Warner Bros.’ “The Flash” facing challenges in securing ticket sales, while the live-action “Little Mermaid” fell short of expectations. However, overall, the late summer theatrical market has seen levels comparable to pre-pandemic results at times.

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