In this article, we learn that Apple is reportedly delaying the launch of the new MacBook Pro and MacBook Air models. There are several factors contributing to this decision. Firstly, market conditions have played a role, as sales of the 15-inch MacBook Air, which was expected to be followed by strong sales of the larger display model, have been slower than anticipated. Additionally, overall laptop and PC sales have been down, as many companies are transitioning back to office-based work and have less need for new hardware.
Another factor is the completion of the Mac platform’s move to ARM-based computing. Upgrading to an ARM macOS laptop is now considered the norm, so Apple will need to offer something significantly different with the new MacBook models to entice current users to upgrade and attract new customers to the platform.
Moreover, Apple’s next-generation chipsets, designed around the 3nm process, are likely to be prioritized for the iPhone 15 Pro and iPhone 15 Pro Max. With Apple reportedly capturing the majority of 3nm fabrication, the company may choose to focus on their flagship smartphone rather than a MacBook refresh.
Lastly, the article suggests that Apple’s focus on future products, such as the Apple Vision Pro headset, could be a contributing factor to the delay. The Vision Pro headset is expected to utilize the current M2 chipset, and Apple may not want to introduce the new M3 family of chipsets for the Mac platform before the release of the headset.
Overall, it seems that the move to Apple Silicon has diminished the Mac’s place in the spotlight, with other products taking priority. The delay in the MacBook Pro and MacBook Air release should be seen in the context of Apple’s broader product portfolio.
For more Mac, iPhone, and iPad news, be sure to check out Forbes’ weekly Apple news digest.
*Why did we choose this article for headlines4happiness, what makes this news a good news?*
1. It provides an explanation for the delay in the launch of the new MacBook Pro and MacBook Air models, giving readers clarity on the situation.
2. It highlights that market conditions and slower sales of previous models are factors in the delay, showing that Apple is sensitive to the market and consumer needs.
3. The article mentions Apple’s focus on transitioning to ARM-based computing, indicating that the delay is due to Apple wanting to offer something innovative and different.
4. It acknowledges that Apple’s focus on future products, such as the Apple Vision Pro headset, may be a contributing factor to the delay, showing that Apple is actively working on exciting new technologies.
5. The article concludes by emphasizing that the delay should be seen in the context of Apple’s broader product portfolio, reassuring readers that there are other exciting products in development.
6. It provides readers with additional resources to stay updated on Apple news, showcasing a helpful resource for those interested in the topic.
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