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Google Cloud’s New AI Tools Boost Retail Success – CNBC

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Google Cloud's New AI Tools Boost Retail Success - CNBC
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Google has introduced several new AI tools for retailers to enhance their online shopping experiences and overall retail operations. The latest addition to Google Cloud’s offerings is a generative AI-powered chatbot that can be integrated into websites and mobile apps. These virtual agents can engage with consumers and provide personalized product recommendations based on their preferences. Carrie Tharp, Google Cloud’s Vice President of Strategic Industries, highlighted the rapid growth of generative AI in the retail industry and emphasized its significance for retailers. The introduction of these AI tools follows Amazon’s release of a similar AI tool for sellers in September. Many retailers have started incorporating this emerging technology behind the scenes during the recent holiday shopping season.

In addition to the chatbot, Google also unveiled a large language model feature to enhance the quality of product searches. While currently available to select stores, it will be made generally available later this year. Furthermore, Google’s new AI products include tools to improve customer service systems and expedite product cataloging processes for retailers. Notably, even brick-and-mortar stores can benefit from these AI capabilities through Google Distributed Cloud Edge, an existing hardware and software product.

Google’s announcement of these advanced AI tools coincides with the upcoming National Retail Federation’s annual convention in New York City. The introduction of such innovative technology demonstrates Google’s commitment to assisting retailers in delivering exceptional online shopping experiences and optimizing their retail operations.

Read More: Google Launches New AI Tools for Retailers to Enhance Online Shopping Experiences and Operations

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*Why did we choose this article for headlines4happiness, what makes this news a good news?*

This article generates good thoughts and has a positive tone for the following reasons:

1. Introduction of innovative technology: Google’s introduction of AI tools for retailers shows their commitment to advancing the online shopping experience and retail operations.

2. Enhancing personalized recommendations: The generative AI-powered chatbot can engage with consumers and provide personalized product recommendations based on their preferences, improving the overall shopping experience.

3. Improved product searches: The large language model feature will enhance the quality of product searches, making it easier for customers to find what they are looking for.

4. Support for customer service systems: The AI tools also include features to improve customer service systems, ensuring a better customer experience throughout the shopping process.

5. Benefit for brick-and-mortar stores: Even traditional brick-and-mortar stores can benefit from these AI capabilities, thanks to Google Distributed Cloud Edge, enhancing their retail operations.

6. Industry recognition: The announcement of these advanced AI tools coincides with the National Retail Federation’s annual convention, demonstrating Google’s commitment to the retail industry and its continuous efforts to provide cutting-edge solutions.

Overall, this article showcases Google’s dedication to helping retailers thrive in the digital age and highlights the positive impact their AI tools can have on the online shopping experience and retail operations.

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